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Launched in June 2011, Helo eco is an online-exclusive fashion store with a focus on eco friendly clothing and ethically sourced products for those who want quality, style and ethics to go hand-in-hand. We stock a selection of fair trade clothing, hand made accessories and vegan footwear brands chosen specifically for their ethical and environmental credibility. Our aim is to not only support existing labels, but also seek out new talent. Whether the products are organic cotton clothing, vegan, recycled, vintage, fair trade, the common goal of the brands featured is that they are all focussed on securing a better future for sustainable fashion.

We hand pick every item and select quality products that aren’t dictated to you by the latest whimsical fads, but are chosen with sustainability and style in mind but most importantly, with the ‘built to last’ approach. We believe that a good pair of shoes should last you years not weeks. And whilst we’re no slaves to fashion we do love current trends and the forward thinking approach by some of our favourite fashion desigers. So whatever you chose you can be sure it will sit well in your wardrobe now and in years to come.

To make shopping ethically more easy we have devised a labelling system, so whether you’re more concerned with environmentally-friendly fabric or the way in which the garment was made, each product comes with a unique symbol to represent the specific eco-criteria, a list of which can be found in the eco glossary section, enabling you to make an informed choice more quickly. We plan to develop this system further to make our products and their supply chain as transparent as possible, so you can see exactly where your garment has come from and who has made it.

Helo eco was founded at the start of 2011 by Heather Lodge who set up the label after working for various high street chains and seeing the amount of waste produced from the clothing trade. Helo eco was born in a bid to combat and slow down the fast fashion industry and in support of ethical fashion.

What can I find here?

Helo eco stocks a range of bamboo t-shirts, organic cotton jeans, mens organic cotton shorts, chunky knit cardigans, cute hand made bow headbands, silk scarves, coloured skinny jeans, funky wedges and unique high heels.

What can I do here?

Browse and shop the collections for men and women including organic cotton clothing, vegan shoes and fair trade accessories.

Check out our Helo eco news blog updated regularly on fashion, music and lifestyle and whatever takes our fancy.

How can I keep up to date?

Follow us on Twitter to see what we get up to, what we like, and what inspires us. We always respond to your comments and if you have something to tell us Tweet us here.

Join our community and like us on Facebook for behind-the-scenes gossip, style and outfit inspiration and regular competitions, plus find out when we have free shipping days. Be a part of the conversation here.

Sign up to our Newsletter for competitions, promotions, free shipping days and behind the scenes info.

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Ms Wanda’s Wardrobe is an online magazine bringing you ethical fashion news, features and campaigns.