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We think it’s important that you know where your clothes come from, how they are made and which ethical policies they adhere to, so we’ve added a little symbol or two next to each garment to make it easier for you to shop with a conscience more quickly. E is for Ethical, O is for Organic and so on and so forth. Each symbol represents the garments’ unique ethical credibility. 


Ethically produced fashion is clothing that has been manufactured with consideration for the environment and for people. There is existing certification in place for products that qualify as Fair Trade and Organic. These certifications can take several years to be attained, however, so any company taking steps towards gaining this accreditation should be championed.

Fair Trade

The term fair trade refers to an international body committed to raising awareness on environmentalism and social policy, and raising standards on fair working conditions. This is not restricted to the fashion industry. This pertains to such issues as: no child labour, the right for tradesmen to unionize, a fair living wage; with a focus on products made in developing countries exported to developed countries.


Organic cotton is certified to be pesticide and herbicide free. Traditional cotton is one of the most pesticide-heavy crops in the world and many of the chemicals used are linked to causing cancer. Organic cotton is a healthier fabric, for humans and the environment.


A new item created using remnants of old clothes or off-cuts;
Or simply donating unwanted garments to charity shops and friends.


Transforming something that is disposable or unwanted and turning it into something of greater use and value. In regards to clothing this term generally implies using end of line fabrics that otherwise would go to waste.


In referring to economic development and energy resources, this means maintaining these at a steady level, with minimal impacts on the environment. Sustainable technology can generate energy via the utilisation of natural, renewable sources, such as solar energy, wind, sugar cane and rainwater harvesting.


Garments made completely free of animal products. Many people living by a vegan diet for ethical reasons opt for a completely vegan lifestyle, including clothing.


Term given to clothing – new or second hand – made in the period betwixt the 20s and the 80s.